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Post and Courier: South Carolina Small Business Marketing Matching Grant

A letter from P.J. Browning, Publisher, The Post & Courier; President, Evening Post Newspaper Group

Dear Small Business Owner,

For more than 100 years, the newspapers of Evening Post Publishing Group have remained anchors throughout our local communities. Our brands continue to serve as dependable sources of hyperlocal news while partnering with businesses and nonprofit organizations to grow through comprehensive marketing efforts. Our news organizations continue to evolve but one thing remains constant: our dedication to both our readers and to our local business communities.

With that in mind, I am proud to announce the South Carolina Small Business Marketing Matching Grant program, hosted by Evening Post Newspaper Group for small businesses across the state. Our organization will offer $1 million statewide in matches for advertising space, print and online. Businesses may apply for this matching grant through your local news organization’s website and if selected, our staff will work with your organization to develop a strategy to best use this awarded advertising space. These grants can include advertising in multiple properties or markets for businesses that operate in more than one of our markets. Grants will be awarded in various amounts between $500 up to $10,000 per organization, and will be matched dollar-for-dollar with paid investments.

Whether you represent a restaurant in Columbia or a real estate team in Georgetown, a dental practice in Charleston or an insurance firm in Aiken — Evening Post is here to support you during this difficult time. Research shows that a consistent marketing and advertising strategy during economic disruptions like COVID-19 allow businesses to not only survive, but thrive. As your organization plans for the coming months, we invite you to apply for our marketing matching grants to extend your marketing reach as broad as possible.

Thank you for continuing to read and support our brands across the state. We look forward to providing you continued news on COVID-19 and our regular content topics in the coming months.

My best,
P.J. Browning
Publisher, The Post and Courier
President, Evening Post Newspaper Group


Deadline to apply is June 30, 2020. All awarded advertising space must be utilized by August 31, 2020.

All allotted marketing value must be matched dollar-for-dollar with a paid advertising investment from the applicant. If the matching space is not matched with a paid investment, Evening Post reserves the right to charge the applicant for the awarded space.

Matching ad grants do not carry cash value.
Matching ad space does not apply toward contract commitments.

Posted on
June 2nd 2020
Written by
Charleston Metro Chamber
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