Featuring Jim Bush, Winkler Group Principal and President, and Jessica Browning, Winkler Group Principal and Executive Vice President

We’ve heard too many universities, ministries, and nonprofits say they want to wait a few weeks—until things die down—to reach out to their donors. “We don’t want to bother our donors when they have so many important things they’re dealing with.” Others say, “we’re not a food bank or a homeless shelter. Our needs just aren’t as important.”

This kind of thinking can be catastrophic.

Healthy communication is key to every relationship…including the ones you have with your donors.