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United Adds Maple-Flavored Cookie by Byrd Cookie Company to its Snack Rotation

WRITTEN BY mwaldrop 4 months ago

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June 20, 2018 – Building on one of the hottest flavor trends, United Airlines (UAL) is introducing a new item into its complimentary snack rotation on domestic flights departing before 9:45 a.m. This new snack, created especially for the airline by Byrd Cookie Company, is a maple wafer cookie that combines a crunchy texture with a sweet maple flavor. The new snack will begin to roll out on flights as early as this weekend.

Byrd Cookie Company created the Maple Wafer recipe especially for United Airlines.

While maple syrup is most often associated with pancakes and waffles, the flavor is becoming more popular in a variety of foods and beverages, with Google Trends data showing an increase in searches related to maple and many heralding it as the “next pumpkin spice.”

“We know that maple is an increasingly appealing flavor, and we are always looking for ways to capitalize on trends in taste buds,” Vice President of Catering Operations Charlean Gmunder said. “We are excited to offer our customers a light, crisp snack that is created by a woman-owned bakery.”

The cookie combines a rich buttery flavor with a hint of maple and just the right pinch of salt to create a delightfully addictive snack. It is a play on the benne wafer and a modern twist on a cookie that Byrd Cookie Company has been baking for almost 70 years. The maple wafers are baked in Savannah, Ga., and pair nicely with United’s signature illy coffee, making them perfect for the early morning traveler.

“We created this cookie using only the finest ingredients, and we continue to bake in small batches so that we can consistently deliver high-quality confections,” Byrd Cookie Company CEO Stephanie Lindley said.

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