Authority Masterclass
Strategy for Growth-Minded Leaders
In today’s competitive business landscape, credibility and visibility are powerful drivers of growth. The Authority Masterclass helps CEOs, founders and executive leaders elevate their influence, clarify their message and strategically position themselves as trusted voices in their industries.
The Charleston Metro Chamber, in partnership with Advantage Media Group, is offering this comprehensive authority-building experience designed to help leaders turn their expertise and ideas into meaningful market influence. Through a curated series of in-person masterclass sessions led by Advantage’s authority-building experts, participants will explore how personal brand strategy, thought leadership and book publishing can become powerful engines for business growth.
Applications Now Open - Deadline: April 17, 2026
Apply NowA Personal Brand Masterclass
Participants will gain practical tools to articulate their story, strengthen their authority platform and leverage content, media and strategic relationships to expand their reach. In addition to the masterclass sessions, leaders will receive personalized guidance including one-on-one consultations, an Authority Brand Framework audit and insights from successful local author case studies.
Authority Masterclass Information
Curriculum:
Across three interactive sessions, participants will develop a clear strategy for building and leveraging their authority as a business leader.
Session 1: The Power of Authority + Personal Brand Strategy
Authority drives influence, and influence drives opportunity. During this session, we will discuss authority in today’s business landscape, credibility, positioning and visibility. Starting with the end in mind, we will refine your personal brand strategy, audience clarity and platform alignment.
Facilitators: Beth LaGuardia Cooper, President of Advantage Media Group & Natalie Mazzarella, VP of Authority Brand Building for Advantage Media Group
Session 2: Your Book as Your #1 Marketing Asset
We’ll discuss everything you need to know to help overcome the obstacles that many leaders face. Covering a range of topics such as writing and publishing, diving into audience definition, book concept and themes, publishing pathways and business impact, this session will empower you to construct a lasting brand and authoritative platform.
Facilitator: Michelle Prince, Publisher for Advantage Media Group
Session 3: From Blueprint to Action
Together, we will refine your strategy and clarify your book blueprint, translating your ideas into a focused plan. We will also explore how to amplify your thought leadership through strategic relationships and earned media, equipping you with the tools to strengthen your credibility, expand your reach and elevate your authority.
Facilitators: Kristin Hackler, Director of Book Planning for Advantage Media Group & Terry Stanton, Director of Integrated Strategies for Advantage Media Group
Program Timeframe:
Class Runs: April 30 - May 14, 2026
- In-person sessions are held weekly.
- April 30: 9:00 - 11:30 a.m.
- May 7: 9:00 - 11:30 a.m.
- May 14: 9:00 - 11:30 a.m.
Ideal Candidates:
This program is designed for senior leaders who want to extend their influence beyond their organization and use their voice as a strategic driver of growth. You might be:
- An entrepreneur or founder growing and scaling your business
- A corporate CEO or executive leader looking to strengthen your external voice and industry presence
- A leader with a message or philosophy used internally who wants to share it more broadly
- Someone interested in using thought leadership, publishing and media visibility to elevate both your personal brand and your organization
- A growth-minded leader seeking new ways to drive revenue, partnerships and opportunity through authority and credibility
Applications & Tuition
Applications Open: Apply Now
Submission Deadline: April 17, 2026
Tuition Cost: $695.00
"I benefited immensely from my Authority Blueprint, where the Advantage Media team built a step-by-step plan for building my authority. The Blueprint was a learning experience in and of itself, and parlayed into many other business ideas."
-Chris Prefontaine, Founder and Chairman of Smart Real Estate Coach
"Most importantly, working with Advantage has given me a book that has raised my credibility and authority status. My book has helped me differentiate myself and my company in a very crowded industry."
-Brian Fricke, Senior Vice President of Wealth Enhancement Group
Applications Now Open - Deadline: April 17, 2026
Apply NowAuthority Masterclass Team
