We’ve all walked out of a networking event with a handful of business cards and very few real connections. It’s easy to feel like something’s missing. That’s because there is.

In a professional world that often prioritizes speed and scale, it’s easy to focus on growing your contact list. But the real magic happens when you go deeper. When you shift from collecting contacts to cultivating authentic relationships that add real value over time.

Networking can get you in the room. Relationships keep you there and open even more doors.

What Makes Relationship Building Different

At its core, relationship building is about intentionality. It goes beyond surface-level small talk and into shared values, mutual trust and genuine support. As Chelsea McCracken, the Chamber’s Associate Vice President of Human Resources, puts it:

“Building genuine relationships is crucial because it fosters trust, collaboration and mutual support, leading to more meaningful and long-lasting connections. Focusing on deeper connections enhances teamwork, creativity and more effective problem-solving within professional environments.”

Unlike traditional networking, where interactions often remain transactional, relationship building is rooted in authentic interest in others, who they are, what they care about and how you can grow together.

Why This Feels Better (and Works Better)

Building trust takes time but, it also unlocks benefits that quick connections simply can’t deliver.

You gain collaborators, not just contacts.

You create space for transparent feedback and real growth.

You establish a sense of belonging, especially if you’re new to a role or city.

Networking may introduce you to a crowd, but relationships offer a support system.

Real Relationships Start with Real Conversations

You don’t need a script, you need to be present. That means listening with intent, sharing honestly and showing up consistently. Chelsea adds:

“Focusing on deeper connections enhances teamwork, creativity and more effective problem-solving within professional environments.”

Authenticity matters. People can sense when you’re there to connect, not just to gain something. Be curious. Offer value. Ask better questions. That’s the foundation of relationships that last.

Introducing a More Purposeful Way to Connect

This mindset shift is exactly what we’re diving into at our next CYP event: Networking with Purpose.

Katie Reams, Statewide Director of ALICE at Trident United Way, will guide you through a more intentional approach to professional relationships, one that prioritizes authenticity, mutual value and long-term impact.

Ready to Shift from Transactional to Transformational?

Join us for CYP: Networking with Purpose and discover how deeper connections can accelerate your career and feel better doing it.